How to get topic ideas
You already know how
to check the topic, with the STEPPS. Next we'll learn how to find ideas for
your featured content topics.
Here are some ways you
can try:
See linker's website.
Create content whose topic is similar or related to what they have written, but
the weight should be higher.
Community site. Find
out the main issues most often faced by community members, create content that
solves their problems.
Do a search on Google
by entering the main topics to get more specific topics.
Use BuzzSumo or Ahrefs
Content Explorer to view the best content in a topic.
Follow the process of
getting a writing idea on WhattoWrite.org.
Read the guides
looking for this content topic.
Once you get the idea,
make sure it meets one of the STEPPS.
Remember, topic
selection is the most important part of featured content. Therefore, do not
underestimate this stage.
I personally always
have as much as possible the idea of the topic, all of which I noted in
Trello:
Content Planning with
Trello
"My website niche
is too narrow. There are no links and topics that fit this niche! "
This is the main issue
of people when creating featured content.
A few months ago a
guide reader contacted me. Apparently he has a scaffolding rental business, so
he wants to create content around scaffolding.
It's hard ... where
there is a great website that has its niche scaffolding.
There is a way out!
Take advantage of
neighboring niches.
That is, scaffolding
is in the construction industry. In the construction industry, there are many
websites with home, architecture, civil, and others topics.
The neighbor's niche
we can use.
Another example, you
have a cosmetics sales business and want to get traffic by creating excellent
content. However, in Indonesia rare (or no) blog about cosmetics.
You can create content
that crosses between cosmetics with other niches.
Consider the following
example:
Cosmetics &
Fashion: cosmetics that are suitable for certain types of fashion
Cosmetics &
Wedding: makeup techniques for wedding
Cosmetics &
Health: cosmetic influences on skin health
Cosmetics &
Career: makeup tips when job interview
Cosmetics &
Travel: tips to bring cosmetics to taste while on vacation
(By the way, I am not
a cosmetics expert so maybe in this example there is a less sensible topic)
With this, a narrow
niche can touch many other larger niches. So more links are relevant to you.
Last for stage 2:
In content creation,
what you should not miss at all is the title. It's a good topic, but the title
is not interesting.
When you finish
reading, continue to the title making guide.
Step 3 - Research to
create content that is weighted
Creating content is
easy, but to create excellent quality content to get backlinks, you should
research.
Rarely is there a
quality cotton whose contents come straight out of the head just like that. If
you create content like this, the result will be superficial and cluttered.
Certainly.
So, please skip this
step if you want the content to be in vain.
Non-weighted content
will never get backlinks. Do some research!
There is 1 most common
error ...
... if you make this
mistake, your content will never get a backlink, let alone go to page 1 Google.
Here's the mistake:
Imitate the content of
articles from other websites.
No, not copy-paste
duplicate content. The article is rewritten ... but the discussion points are
exactly the same as the original article or just randomized.
It is true that Google
does not take this as a duplicate, but we as human beings realize that the
article is just rewritten.
No new information in
it.
DO NOT ever make that
mistake.
In featured content,
we must create a fascinating linker with our content. If the content points of
your article are not unique and original, this goal is impossible to achieve.
Again, do not.
Make the content truly
original, not rewrite. Collect writing materials from research, then arrange
them into new articles.
Using the KTP method
to conduct research
I understand that not
all of us are super smart people who can create something that is 100% new.
Similarly, the content.
Including me…
... almost all the
material in the Guide is actually already on the internet.
All I did was collect
all the material on the same topic, structured to be more structured, and added
new ideas.
That's the earliest
stage of the KTP method - the easiest way to create quality content in any
topic you want.
In a nutshell like
this:
Collect> 5 content
in similar topics, learn
Record the advantages,
disadvantages, and unique elements of each content
Arrange new content
structures that cover all these weaknesses
Furthermore you can
read here.
Step 4 - Create the
best content from research material
I'm sure, if you
create content that is really qualified, it is not enough in just a day.
Need process.
If you just write an
inconsequential article still 2000-3000 words a day is over.
But because in the
leading content creation we do research and make the structure, it will take at
least 2 days.
Roughly like this:
Research: 0-1 days
Frame + image: 0-1
days
Writing: 1 day
Even the simple
content that you are reading this also takes 3 days. (Today I am improving its
content 4 months after it is published)
Why create a template?
Frameworks do not
matter if your content is superficial, once the path is completed.
But the weighted
content is necessary.
Just look at this
article you are reading, consisting of several sub-chapters and sub-chapters.
If everything is
written at once, well it will be a mess.
So, the content
framework aims to make your content arranged neatly so that it is good to be
watched by visitors.
In addition, the
framework also aims to reduce errors.
Moreover not difficult
...
One of the articles I
made before, SEO techniques, the skeleton is just like this:
Framework of SEO
techniques
The article is about
3000 words long, so it would be very difficult if we write directly without
making the framework first.
By the way, about the
length of the article ...
In 2012, Moz did
research on the content they publish on his blog.
This is the result:
Long content tends to
get more backlinks than short content.
Here's the graph:
Correlation of article
length and number of backlinks
See, the longer the
article the more links.
Although not always
guarantee, but this is an important point that you can consider.
Therefore, when
choosing a topic, choose what can be discussed in length. Not a short topic.
Then discuss it
thoroughly, if necessary make in some chapters.
We already know that
there is a huge potential behind a long article. Do not waste your energy
making superficial articles.
But why long article
backlink him a lot?
Actually not because
of its length, but because of the weight of the discussion.
Think about it:
If you can only read 1
article a day, choose where ... which is discussed in full, or the simple?
Definitely a complete
one.
That's why long
articles tend to get more recommendations in the form of links. Not solely
because of the length, but because of the weight.
Long articles tend to
get lots of backlinks because their content is more weighty
CLICK TO TWEET
There is another study
of SERPIQ on the average length of content that is on the first page of Google.
This is the result:
The length of the
article
Page 1 is filled by
articles 2000-2500 words.
Increase content
opportunities to get backlinks
There is more besides
its length.
There are several
factors that will increase or even reduce the chances of your content to get
backlinks.
These are the things
you should avoid:
Elements of product
sales
Affiliate link
Too many ads
Wrong writing and
grammatical grammar
The design is a mess
Lots of pleasantries
The format is not good
to read
Still remember the
STEPPS earlier?
S first, Social
Currency, meaning we as human beings tend to share against something that makes
our own proud.
If your content
contains 7 things before, just make a shame.
On the contrary, the
following will increase your chances:
Photos / original
images. Minimal screenshots or graphics
References to other
trusted articles or websites
Have data
Link to linker website
I want to emphasize on
the fourth point ...
There is a law of
reciprocity.
Someone will be more
likely to do something positive for us if we do positive things first to them.
Take advantage of Law
of Reciprocity (the law of reciprocity) in the content to obtain backlinks
CLICK TO TWEET
Therefore I suggest
you to put a link to your linker website first before hoping to get backlinks.
More about creating
articles, read this guide:
The technique of
making the title effective
Content marketing
strategy for business
Write articles that
are SEO-friendly
Step 5 - Perform
content distribution to the linker
In this stage we will
tell the existence of our content to the linker.
WARNING:
Do not ever do this
stage if you do not have content that meets all the criteria already mentioned.
I've outlined again
briefly ...
... your content should
be:
The topic meets one of
the STEPPS
In the same field as
the linker
Have the best quality
compared to other content
If not, do not do this
stage because it will have a negative impact on your own reputation.
Okay, there are 2
different content distribution goals:
Getting share (to
social media)
Getting backlinks
Different purposes,
different ways are done.
Normally, we want to
get backlinks. Definitely. But that does not mean we can ignore the share to
social media.
Although share to
social media does not affect SEO, but your content will be seen by many people.
These people are likely to become linkers.
So, share to social
media can also be backlink indirectly.
Before entering the
main stages, it helps you try to get the attention of the linker first by:
Follow Twitter account
/ Facebook it,
Share content,
Leave a comment on his
blog (do not spam)
After that, we
introduce our content in the following ways:
1. Ask for input from
linker via email / social media
The concept is ...
... so that the linker
would recommend your content, then they should know the whereabouts of your
content.
So we tell them.
But if you directly
send an email that the contents "Pak put a link to my article dong!",
Definitely rejected. Definitely, 100%.
Therefore we need a
reason.
Reasons for them to
open and read your content.
That is by asking for
input from them.
For example, you
create an article about "21 benefits of citrus fruits". Ask the
linker to contribute to the article by giving 1 benefit.
Then insert input from
them in the article.
Once published, tell
them again when the article is published. Then they will recommend your
article.
Here's an example of
an article using this technique in extreme versions:
Blogging strategy
roundup
More than 1400 share!
2. Post to the
appropriate community and social media sites
Community sites are
the best place to distribute content because in it is automatically there are
many people who are ready to read your content.
Community sites and
social media are the source of everything that becomes viral.
If you have good
content, use social media to distribute.
But remember, do not
spam and do not post to communities whose topics are not appropriate. You will
not get any benefits.
3. Do 13 ways of
promoting this content
Previously, I've
created a custom guide to promote content.
Thirteenth way this
will make your content gets a jump in traffic up to more than 2x.
Distribution results
4. Do link building
Whose word we play
White Hat SEO can not do link building?
It is precisely the
backlinks we get ethically this is what will make our content firmly ranked in the
top Google search results.
To start link
building, read these three guidelines:
10 How to get quality
natural backlink
14 Practical SEO
techniques
16 SEO techniques for
online stores
All the link building
guide in the three articles above is very-very effective for you who already
have excellent content.
... Ready to be
superior?
In addition to the
GuideIM, I have several other blogs.
These blogs until now
became the largest blog in their respective fields thanks to the existence of
excellent content.
You can, after
applying this technique.
Forget backlink
submit-submit techniques that take a lot of time and are at high risk.
Now it's time to
switch to featured content.
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