Creating Superior Content that Capable of Getting Quality Backlink and Rank 1 in Search Engine Part III


How to get topic ideas
You already know how to check the topic, with the STEPPS. Next we'll learn how to find ideas for your featured content topics.

Here are some ways you can try:

See linker's website. Create content whose topic is similar or related to what they have written, but the weight should be higher.
Community site. Find out the main issues most often faced by community members, create content that solves their problems.
Do a search on Google by entering the main topics to get more specific topics.
Use BuzzSumo or Ahrefs Content Explorer to view the best content in a topic.
Follow the process of getting a writing idea on WhattoWrite.org.
Read the guides looking for this content topic.
Once you get the idea, make sure it meets one of the STEPPS.

Remember, topic selection is the most important part of featured content. Therefore, do not underestimate this stage.

I personally always have as much as possible the idea of ​​the topic, all of which I noted in Trello:

Content Planning with Trello

"My website niche is too narrow. There are no links and topics that fit this niche! "
This is the main issue of people when creating featured content.

A few months ago a guide reader contacted me. Apparently he has a scaffolding rental business, so he wants to create content around scaffolding.

It's hard ... where there is a great website that has its niche scaffolding.

There is a way out!

Take advantage of neighboring niches.

That is, scaffolding is in the construction industry. In the construction industry, there are many websites with home, architecture, civil, and others topics.

The neighbor's niche we can use.

Another example, you have a cosmetics sales business and want to get traffic by creating excellent content. However, in Indonesia rare (or no) blog about cosmetics.

You can create content that crosses between cosmetics with other niches.

Consider the following example:

Cosmetics & Fashion: cosmetics that are suitable for certain types of fashion
Cosmetics & Wedding: makeup techniques for wedding
Cosmetics & Health: cosmetic influences on skin health
Cosmetics & Career: makeup tips when job interview
Cosmetics & Travel: tips to bring cosmetics to taste while on vacation
(By the way, I am not a cosmetics expert so maybe in this example there is a less sensible topic)

With this, a narrow niche can touch many other larger niches. So more links are relevant to you.

Last for stage 2:

In content creation, what you should not miss at all is the title. It's a good topic, but the title is not interesting.

When you finish reading, continue to the title making guide.

Step 3 - Research to create content that is weighted
Creating content is easy, but to create excellent quality content to get backlinks, you should research.

Rarely is there a quality cotton whose contents come straight out of the head just like that. If you create content like this, the result will be superficial and cluttered. Certainly.

So, please skip this step if you want the content to be in vain.

Non-weighted content will never get backlinks. Do some research!


There is 1 most common error ...

... if you make this mistake, your content will never get a backlink, let alone go to page 1 Google.

Here's the mistake:

Imitate the content of articles from other websites.

No, not copy-paste duplicate content. The article is rewritten ... but the discussion points are exactly the same as the original article or just randomized.

It is true that Google does not take this as a duplicate, but we as human beings realize that the article is just rewritten.

No new information in it.

DO NOT ever make that mistake.

In featured content, we must create a fascinating linker with our content. If the content points of your article are not unique and original, this goal is impossible to achieve.

Again, do not.

Make the content truly original, not rewrite. Collect writing materials from research, then arrange them into new articles.

Using the KTP method to conduct research
I understand that not all of us are super smart people who can create something that is 100% new. Similarly, the content.

Including me…

... almost all the material in the Guide is actually already on the internet.

All I did was collect all the material on the same topic, structured to be more structured, and added new ideas.

That's the earliest stage of the KTP method - the easiest way to create quality content in any topic you want.

In a nutshell like this:

Collect> 5 content in similar topics, learn
Record the advantages, disadvantages, and unique elements of each content
Arrange new content structures that cover all these weaknesses
Furthermore you can read here.

Step 4 - Create the best content from research material
I'm sure, if you create content that is really qualified, it is not enough in just a day.

Need process.

If you just write an inconsequential article still 2000-3000 words a day is over.

But because in the leading content creation we do research and make the structure, it will take at least 2 days.

Roughly like this:

Research: 0-1 days
Frame + image: 0-1 days
Writing: 1 day
Even the simple content that you are reading this also takes 3 days. (Today I am improving its content 4 months after it is published)

Why create a template?
Frameworks do not matter if your content is superficial, once the path is completed.

But the weighted content is necessary.

Just look at this article you are reading, consisting of several sub-chapters and sub-chapters.

If everything is written at once, well it will be a mess.

So, the content framework aims to make your content arranged neatly so that it is good to be watched by visitors.

In addition, the framework also aims to reduce errors.

Moreover not difficult ...

One of the articles I made before, SEO techniques, the skeleton is just like this:

Framework of SEO techniques

The article is about 3000 words long, so it would be very difficult if we write directly without making the framework first.

By the way, about the length of the article ...
In 2012, Moz did research on the content they publish on his blog.

This is the result:

Long content tends to get more backlinks than short content.

Here's the graph:

Correlation of article length and number of backlinks

See, the longer the article the more links.

Although not always guarantee, but this is an important point that you can consider.

Therefore, when choosing a topic, choose what can be discussed in length. Not a short topic.

Then discuss it thoroughly, if necessary make in some chapters.

We already know that there is a huge potential behind a long article. Do not waste your energy making superficial articles.
But why long article backlink him a lot?
Actually not because of its length, but because of the weight of the discussion.

Think about it:

If you can only read 1 article a day, choose where ... which is discussed in full, or the simple?

Definitely a complete one.

That's why long articles tend to get more recommendations in the form of links. Not solely because of the length, but because of the weight.

Long articles tend to get lots of backlinks because their content is more weighty
CLICK TO TWEET

There is another study of SERPIQ on the average length of content that is on the first page of Google.

This is the result:

The length of the article

Page 1 is filled by articles 2000-2500 words.

Increase content opportunities to get backlinks
There is more besides its length.

There are several factors that will increase or even reduce the chances of your content to get backlinks.

These are the things you should avoid:

Elements of product sales
Affiliate link
Too many ads
Wrong writing and grammatical grammar
The design is a mess
Lots of pleasantries
The format is not good to read
Still remember the STEPPS earlier?

S first, Social Currency, meaning we as human beings tend to share against something that makes our own proud.
If your content contains 7 things before, just make a shame.

On the contrary, the following will increase your chances:

Photos / original images. Minimal screenshots or graphics
References to other trusted articles or websites
Have data
Link to linker website
I want to emphasize on the fourth point ...

There is a law of reciprocity.

Someone will be more likely to do something positive for us if we do positive things first to them.

Take advantage of Law of Reciprocity (the law of reciprocity) in the content to obtain backlinks
CLICK TO TWEET

Therefore I suggest you to put a link to your linker website first before hoping to get backlinks.

More about creating articles, read this guide:

The technique of making the title effective
Content marketing strategy for business
Write articles that are SEO-friendly
Step 5 - Perform content distribution to the linker
In this stage we will tell the existence of our content to the linker.

WARNING:

Do not ever do this stage if you do not have content that meets all the criteria already mentioned.

I've outlined again briefly ...

... your content should be:

The topic meets one of the STEPPS
In the same field as the linker
Have the best quality compared to other content
If not, do not do this stage because it will have a negative impact on your own reputation.

Okay, there are 2 different content distribution goals:

Getting share (to social media)
Getting backlinks
Different purposes, different ways are done.

Normally, we want to get backlinks. Definitely. But that does not mean we can ignore the share to social media.

Although share to social media does not affect SEO, but your content will be seen by many people. These people are likely to become linkers.

So, share to social media can also be backlink indirectly.

Before entering the main stages, it helps you try to get the attention of the linker first by:

Follow Twitter account / Facebook it,
Share content,
Leave a comment on his blog (do not spam)
After that, we introduce our content in the following ways:

1. Ask for input from linker via email / social media
The concept is ...

... so that the linker would recommend your content, then they should know the whereabouts of your content.

So we tell them.

But if you directly send an email that the contents "Pak put a link to my article dong!", Definitely rejected. Definitely, 100%.

Therefore we need a reason.

Reasons for them to open and read your content.

That is by asking for input from them.

For example, you create an article about "21 benefits of citrus fruits". Ask the linker to contribute to the article by giving 1 benefit.

Then insert input from them in the article.

Once published, tell them again when the article is published. Then they will recommend your article.

Here's an example of an article using this technique in extreme versions:

Blogging strategy roundup

More than 1400 share!

2. Post to the appropriate community and social media sites
Community sites are the best place to distribute content because in it is automatically there are many people who are ready to read your content.

Community sites and social media are the source of everything that becomes viral.

If you have good content, use social media to distribute.

But remember, do not spam and do not post to communities whose topics are not appropriate. You will not get any benefits.

3. Do 13 ways of promoting this content
Previously, I've created a custom guide to promote content.

Thirteenth way this will make your content gets a jump in traffic up to more than 2x.

Distribution results

4. Do link building
Whose word we play White Hat SEO can not do link building?

It is precisely the backlinks we get ethically this is what will make our content firmly ranked in the top Google search results.

To start link building, read these three guidelines:

10 How to get quality natural backlink
14 Practical SEO techniques
16 SEO techniques for online stores
All the link building guide in the three articles above is very-very effective for you who already have excellent content.

... Ready to be superior?
In addition to the GuideIM, I have several other blogs.

These blogs until now became the largest blog in their respective fields thanks to the existence of excellent content.

You can, after applying this technique.

Forget backlink submit-submit techniques that take a lot of time and are at high risk.

Now it's time to switch to featured content.

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