Not
only that…
... we
already know some kind of content: text, links, pictures, and videos.
It
turns out that not all types of content will get the same number of
interactions. Certain types of content will get more like / share / retweets.
Let's
discuss them one by one.
Type
of post in social media
Based
on official data released by Twitter, this is the kind of tweets that get the
most retweet:
Most
Retweet
The
percentage above is the number of additions compared to the usual tweets.
So a
tweet with hashtag gets + 16% over regular tweets, photos get 35%, video 28%
and so on.
On
Facebook a little different ...
...
this is the kind of post that gets the best results on Facebook:
Facebook
organic reach
The
data above is the result of analysis from Locowise.
The
links get the largest reach amount, up to 18% for Page that has like above 10
thousand. Followed text and photos with range between 7-11%
Therefore,
if you want to reach many people on Facebook try using links.
Content
theme
From
the charts above, we already know that links are the best type of content for
social media marketing. Followed by photos and text.
But
what is the content of the links, photos, and text?
Based
on this article from HubSpot, here is the type of content that gets the most
share to social media:
List-post:
a list of articles [22.14%]
Why-post:
'why' article explanation [22.32%]
Videos:
[18.94%]
How-to:
guide articles [18.42%]
What-post:
'what' explanation article [17.88%]
So in
conclusion, the post that gets the greatest reach in social media is a link.
The most popular links are those that contain articles in the form of a list
(example).
There
is more…
...
based on an analysis conducted by OKDork and BuzzSumo on 100 million articles,
it turns out that who get the most share is that can evoke feelings.
This
is the feeling that gets the most share:
Popular-Emotions
The
highest feeling is:
Awe
(awe)
Laughter
(funny, laugh)
Amusement
(entertainment)
Joy
(happy)
Anger
(angry)
Empathy
(empathy)
The
best post type is the link to the list article (post list) that included the
photo and can generate awe feeling.
Ideally
like that,
But in
practice, you must combine yourself. Because not all industries, target
markets, and demographics have the same interests.
Frequency
and time of posting
As
mentioned earlier, the optimal frequency for Facebook, Twitter, and other
social media is different. There are better if a lot, there is also a better
not too much.
This
is the optimal frequency for each social media:
Facebook:
up to 2x a day and 5-10x a week
Twitter:
5x a day or more
LinkedIn:
1x per day and 20x per month
Google+:
up to 3x a day
Pinterest:
5x a day or more
Instagram:
1-2x a day or more
It's
for frequency, it's time ...
...
rush hour or empty hour, which one is more optimal?
Not
that easy.
If we
write during peak hours, then our content will be quickly covered by others.
Finally not seen. While in the empty hours only a few people are active.
The answer
varies depending on who your target is.
It's
the best time to tweet to get the most number of clicks, based on Buffer:
The
optimal time to tweet
There
is no specific research for Indonesia, but at least this can be used as a
reference.
For
Facebook, you can see directly from the Page that you have.
As an
example of this for Page GuideIM on Facebook:
Best
time to post Facebook
From
the picture above, it turns out the most frequent GuideIMIM online at 9 pm.
Because it's the best time to make a post about 0-2 hours before.
Again,
this number varies depending on the demography.
Therefore,
we recommend that you check the optimal time of your post.
3.
Create a regular schedule for social media
Social
media marketing is not a one-time, but sustainable job.
No
matter how good your content is, it's never going to work once in a while. The
follower will forget you.
One
more…
...
social media marketing is not just creating content.
There
are other jobs that MUST do, these are some of them:
Interact
with follower and influencer
Content
planning
Statistical
analysis and goal
Planning
and experimentation
To
simplify the process, please follow these daily, weekly, and monthly tasks:
Daily
tasks:
Reply
to the mentions, messages, and comments that come in
Monitoring
keywords
Publish
/ schedule new content
Search
for material for new content
Looking
for people who have many followers (influencers)
Interact
with influencers
Interacting
with the follower
Create
an image for content
Creating
content for the community
Weekly
tasks:
Analyze
content in the past week
Analysis
of the increase and decrease that occurred
Analysis
of goals and targets that have been determined
Hashtag
analysis
Hold
events (webinars, Twitter chat, etc.)
Looking
for a new community
Website
optimization for social media
Monthly
duty:
Checking
the created goal
Create
a new goal
Planning
a new experiment for next month
Update
profile photo, description, bio
Make
adjustments to the frequency and schedule of posts
Social
Media Marketing Guide
Congratulations!
Now you understand the basics of social media marketing.
But we
are just about to start. Please proceed to chapter 2 to become a social media
marketing expert.
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