Do
you have a website and need a lot of visitors in the long run?
If
so, you must know the basics of SEO.
SEO
is a technique that you must master (and apply) as a website owner to get a
good ranking in search engines.
But
beginners are usually afraid of SEO.
This
is because you will find new terms and techniques that are not taught in the
school age. As a result some people think SEO is a strange thing.
Take
it easy…
...
in this free guide you will learn SEO for beginners. From zero.
You
who currently have not understood at all about SEO, at the end of the chapter
will understand how to apply it to your website. Meanwhile, if you already
understand at a glance, you will be able to explore SEO.
All
this in a matter of hours.
Please
start from chapter 1 or go directly to the chapter you want to learn. If you
need more information about SEO, continue reading before going to the first
chapter.
Why SEO? Why search engines?
When needing information from the
internet, what do you use to find that information?
Google? Bing?
If you are already familiar with the
digital world, certainly no stranger to both. Yes, both websites are search
engines or search engines.
Not only you who use both websites.
But also hundreds of millions of other
Indonesians ... and billions of people from all over the world. All are looking
for information using search engines.
That's why search engines are able to
bring more people to your website.
There is more…
Search engines send visitors with high
quality. If you sell products / services on the website, then people from
search engines are most likely to buy.
Even the quality of traffic is the second
largest (after email).
Therefore, digital marketers often use SEO
techniques in their marketing strategies.
So in conclusion, you should learn SEO
because:
- The volume of visitors from search engines is the most
- The quality of visitors from search engines is the best number 2
SEO is important to learn because search engines provide many visitors with high quality
Do I need to understand SEO?
In short: not necessarily.
Well...
Indeed, the above statements as if to require all website owners to apply
SEO because it is so powerful.
But not everyone / websites need SEO.
This is because not all websites require visitors from search engines.
There are types of websites that are not effective if using SEO as its main strategy.
Here's what ...
Search engines like Google display a list of websites according to keywords
entered by humans. That is, you will only get visitors if the keywords you want
are also desired by others.
Just imagine this type of website:
- Humor / entertainment
- Personal blog
- Fictional story
Very rarely ... or even no one is looking for content from such websites
above via search engines.
Therefore, their main marketing strategy is not SEO, but social media
marketing for example ... or paid advertising, or something else.
Again, remember:
If your website type is never searched through search engines, then you do
not need to master SEO.
Instead,
You need to learn SEO and apply it to the website if you are a:
- Professional blogger
- Business website owner
- Affiliate & CPA marketer
- Online shop owner
- Web-based software developers
- Professionals who use the website to build a reputation
- Professionals who have an online portfolio
- Seller of products / services over the internet
- Entrepreneurs who want to do online marketing
- Those who belong to the above categories must understand SEO ...
... at least the basics.
The reason is because prospective customers, customers, and their users are
many who use search engines. SEO techniques can be a major factor in its
success.
Are you among the 9 categories above?
Continue to chapter 1, as this SEO guide may be the first step in your
success.
These seven chapters contain the essence of SEO that will continue to apply
for life.
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