How to Conduct Analysis to Maximize SEO Performance
Many
people think SEO is just a job done once during the lifetime of the website.
Not
so.
SEO
is an ongoing process. A website owner should constantly observe their
performance on their website while making efforts to maximize SEO.
But
we are currently in blind condition.
To
be able to do the optimization, you should know what happens on your website
...
...
Like what numbers appear, is there an increase or decrease in performance.
Without
knowing the relevant numbers, we will not know what needs to be fixed and what
is good.
Therefore,
follow this guide so you can always get the maximum SEO performance.
Things
you should already know (and do):
Since
valuation is the last process in SEO, you should already do this first:
- On-page SEO: Website page optimization
- Off-page SEO: Build links and popularity
- The principle of content marketing in SEO
(The
above 3 guides are the previous chapters in this SEO guide series)
After
that you are ready to the first step.
1.
Integrate Search Console and Google Analytics
Although
many people say the two tools are not mandatory, but for a serious SEO
practitioner you should both use.
Click
here for how to install Google Analytics.
Once
installed, go to Search Console and add your website.
Nothing
will happen in no time. Both of these tools take several days after they are
installed because they will only collect data.
The
data will be used to further optimize.
If
your website has a sitemap in fomat .xml, submit it to Search Console now to
make it easier for Google to read your site.
2.
Do the crawling with the tools
Crawling
is a process done by search engines to crawl pages of websites while collecting
information.
We
will imitate this process.
The
goal is to know the big picture of your website .. is there an error, whether
there are broken links, internal duplicates, and empty meta tags.
Use
one of these 3 tools:
- ScreamingFrog SEO Spider
- WildShark SEO Spider
- BeamUsUp SEO Crawling Software
ScreamingFrog
is the most complete feature, but the free version can only scan for 500 pages
in one way. While the premium version is $ 99 per year.
Two
other alternatives are equivalent but 100% free.
Go
to one of the links above and download the software, then do a scan and fix
what went wrong.
Some
improvement process with ScreamingFrog is discussed in this SEO technique
guide. Since all three look similar, you can apply the guide to any tool.
3.
Research more keywords
In
this series of SEO guide has been discussed briefly related to keyword research
to be used in:
- Title
- Meta description
- Content
But
if you do intend to make search engines a major source of traffic, do some more
keyword research.
How
to do keyword research is discussed here.
If
you follow the above guidelines to the end, you will also find ways to perform
keyword performance assessments.
4.
Content performance analysis
80%
(or more) of a page on your website is content. So the effect of content on SEO
is at least 80% of the overall things you do.
Humans
love to get content that is satisfactory, so search engines will give good
ratings to content that is satisfactory.
Completed
...
The
last chapter in this SEO guide is quite short because every step in assessing
SEO performance has been discussed specifically in their respective guidelines.
If
you follow this guide from scratch, now you have mastered the basics of SEO.
What
you need to do after this is apply the knowledge you've learned, then when
you've got the data continue to the performance analysis as above.
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