Content Marketing As A Major Part Of SEO Strategy

In this guide you will get acquainted with the most important part in any SEO strategy:

Content marketing.

SEO and content marketing today are like two sides in a coin.

In the past, mistakes that often occur a content marketer does not pay attention to SEO. Similarly with an SEO practitioner, do not pay attention to the content.

Both sides are equally perceive useless.

As a result, the website development process is not running optimally.

The right content marketing strategy and assisted search engine optimization is the key to success from your website and online business.

In fact, almost all forms of online marketing that rely on SEO will depend on the content.

After reading this guide, you - as an SEO practitioner - will have a mindset like a content marketer ... and vice versa.

What is content marketing?

Content marketing is a marketing effort done by providing content that is useful to others with the aim that they know your business / business.

This marketing technique is very popular, we can see the very rapid development in this graph:

Although the term newly known in the year 2011-2012, but the practice has been done for a long time.

Examples of implementation:

A fitness supplement product publishes content that contains exercise patterns and diets for muscle development. Thus the person searching for information about that content will arrive to the supplement product sales website.

From here you can see a little connection.

A content marketer needs SEO knowledge so that the content can get good rankings in search engines ... because Google is the biggest source of traffic.

Then what about the opposite?

Modern SEO is content marketing + SEO

Since ancient times, people who are enthusiastic with SEO always trying to find the gap how the website can get a high ranking on Google.

Whether it is by playing keywords, backlinks, and social signals.

(the latter two terms are discussed in the next chapter)

But the key of SEO, for now and in the future, can we unload by looking at what exactly all parties in it want.

There are 3 parties in SEO: users, websites, and Google.

Here's what we all want:

Users want to get the best information as soon as possible.

To satisfy users, Google will put the best information in the top position.

Thus, to get the top position you need to do is provide the best information.

That's why content plays the most important role.

Good content = quality information.

To be able to create the best content, then an SEO practitioner must learn content marketing.

So, we can conclude that in digital marketing SEO and Content Marketing positions are interconnected.

So what to do?

By realizing the important role of content in SEO, then it is certain you will afterwards focus on content creation and content publishing.

Be careful .. this could be a big mistake.

Not all content is good for SEO. If made carelessly, will not produce anything.

Humans do not want to read a lot of unreasonable content, as well as with Google.

Therefore pay attention to the following rules:

1. Always prioritize the quality of the content

No one wants to read low quality content, nor will Google want to put low quality content in top positions.

(Unless there is no other content at all)

So do not create low quality content, the more content the lower the quality on your website the lower the quality of your website as a whole.

What is quality content?

How to make it?

Here are some articles that can help you:

1. How to create featured content
2. Write SEO-friendly articles
3. Create content that is weighted by the ID method

2. Quantity of content is not very important

Quantity is almost always inversely proportional to quality. Unless you have many professional writers.

The more often you publish the content, the more difficult it is to maintain quality.

Content is important ..

..but do not just create content because you want to have content.

Make sure what is covered in your content is not the same as the other website, and make sure your content is higher.

3. Google ranks pages, not websites

They do not care if your website has 1000 pages or only 1, which gets the best position only the best content.

The number of pages has no effect.

In addition, if you have many pages that target certain keywords then it means you will also compete with yourself ... but generally Google only displays 1 page from 1 website.

So it's better to create 1 content with the highest quality possible than to create 2 different content with the exact same topic.

4. Quality content is not enough

Although content plays the greatest role, but Google is a robot.

Google can determine whether articles are relevant to what they want but they can not directly read the article to determine its quality.

Therefore they need an external factor:

Reader satisfaction.

By realizing this, then what you should do after publishing your content is to tell the existence to others.

In the next guide will be discussed more about this.

5. Use of keywords

Content marketers often forget the keyword.

Though keywords play an important role in SEO.

The use of keywords in articles can turn a content into a blunt sword, a sharp sword, or a double-edged sword.

There are 4 main mistakes in using keywords for content:

1. Keyword stuffing - using the same keywords over and over again in a single page, hoping that Google thinks this content is relevant to the keyword, whereas it is fatal.
2. General keyword - targeting keywords that are too general or broad with no regard for search intent or search purposes.
3. Without keywords - if you've published a lot of content, you'll find that content that targets a particular keyword will appropriately get a larger volume of visitors than those who do not target it at all.
4. Internal competition - 1 website generally only appears once on one page of search results. If more than one of your content is targeting the same main keyword, then you will happen internal competition page. Therefore do diversify keywords for each page.

Exception: understand search intent

Not for all Google search keywords will rank content such as articles, videos, or photos.

There are exceptions.

For example: a user searches with the keyword "buy laptop".

What do you expect the results to be expected?

• Articles on how to buy a laptop
• Video tips on buying a laptop
• Online stores that sell laptops

100% want a third result.

Google and other search engines are aware of this. Therefore, for the keyword "buy laptop" is very impossible you can get a good ranking with articles.

So understand the meaning of his keywords.

If the searcher wants content then Google will provide content. But if they want to buy a product, then the product sales page is the one that will take precedence.

The next chapter will discuss about off-page SEO, this topic discusses more about marketing and its relationship with SEO.

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